Home Staging 101

The ultimate goal of home staging is to create an atmosphere in which a buyer is able to imagine themselves living there. To imagine the future memories that they will create. Thus, when they are looking to find the home of their dreams to build their life and lifelong memories in, they don’t want to walk into the home feeling another person’s memories. The best way to ensure you create an atmosphere in which the buyer will envision his life there instead of yours, is to “neutralize” the surroundings.

De-cluttering can’t be stressed enough. This includes the packing, or giving away or pack up toys, linens, and small kitchen appliances to store offsite. This is the time to do what many people always put off. While it is a hassle to go through everything in your home, remember you are going to have to do it anyway when you officially move.

The most important rooms to focus on are all of them. However, if this is not possible, the absolute necessary rooms to stage are the the foyer, kitchen, living room, master  bedroom, and family room. The foyer is extremely important. This will set the tone for how the buyer will view the house.

Removing personal items from the home is very important. The buyer doesn’t want to walk in feeling like they are coming over to your house for a dinner party. They want to envision themselves hosting a dinner party with their family and friends.

There is really no excuse to not get almost all the information you need to DIY, as there are too many outlets available to do so. Great methods to find these ideas are catalogs, searching online, word of mouth, reading related books, or watching design TV shows such as HGTV, or House Hunter. All of these outlets will give you great tips and useful information. It will also give you ideas to decorate your new home!

When a potential buyer views the home, one of the most important things they will be assessing is the amount of space and storage the home has. Thus, whatever small things you have tucked away in drawers, or cabinets, will be seen. Not only will clearing these things out make the space appear larger, but the buyer does not want to look at all of your prescriptions and Pepto Bismal.

The yard should be in good shape, and look well-maintained. Again, the yard and the foyer are crucial in creating a positive first impression in the buyer’s eyes. Don’t cook anything with a pungent smell before prospective buyers  come to view the house. No one wants to walk in and smell the salmon you have just made. Also, these smells distract the buyer from having a good first impression when they walk in, because they immediately think about the smell in the air other than focusing on what the entry looks like.

Floors are of utmost importance when considering purchasing a home. Dirty carpets are not a good look. Not only does someone not want to have to consider the cost of replacing carpet, but it also gives off the idea that the home was not well-maintained.

Staging is about making it easier for the buyer envision  themselves in the home. A great way to do this is to set the table; it is easy to do, and it makes all the difference. The buyer can see themselves having parties throughout the year.

Fresh flowers are a great way to make the buyer associate the home with positive feelings, as flowers are correlated with happiness. If you have a fireplace and you are showing your home in the fall or winter, use it. Nothing is more inviting to a prospective buyer than a warm firing going. All the same, fresh flowers can do wonders. Flowers are related to happiness, and will make a subtle difference. Be sure to replace them as they die, as buyers do not want to see dead, or wilted flowers. No flowers is better than wilting ones.

Light brings a feeling of openness to the house. If during the day, open all blinds or curtains to let as much light in as possible. If you have a yard, consider opening the door before the buyer gets there. It will also make the house inviting, and they will see themselves relaxing on the patio. Complete any touchups. When there are many touchups that need to be done, the buyer takes into account the things they will need to fix. Again, it also shows that the home was not maintained well, as you didn’t take the time to fix something as simple as a faulty doorknob.

For more tips, read Why Home Staging Could Give You the Edge In the Property Market, as well as this great video on Home Staging.

One Comment on
  1. Please replace the carpet! Or pull it up. If you have hardwood floors underneath, then for sure pull it up. If you have downstairs carpet…you need to remove it before you list the house. I can say, that even personally, if I look online even for a RENTAL, I’ll skip over it if I see carpet on the first floor (the second is ok provided its nice color, quality, and clean). If those requirements are met, I actually prefer carpet upstairs.

    But you at least must remove the downstairs carpet. No one is interested in carpet these days.

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